2

The Role of Ad Likability in Predicting an Ad's Campaign Performance

Year:
2008
Language:
english
File:
PDF, 296 KB
english, 2008
3

The Role of Ad Likability in Predicting an Ad's Campaign Performance

Year:
2008
Language:
english
File:
PDF, 1.60 MB
english, 2008
7

Tailor-made single-item measures of doubly concrete constructs

Year:
2009
Language:
english
File:
PDF, 278 KB
english, 2009